Netflix Show Creator Resorts to Promote New Season of Splatoon 3

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Creator Hamish Steele is using Splatoon 3 on Nintendo Switch to promote the October 13 release date for Season 2 of Dead End: Paranormal Park.


Impasse: paranormal park creator Hamish Steele has used some unusual tactics to promote the show’s upcoming season 2. Based on Steele’s Dead Endia graphic novels, season 1 of Dead end hit Netflix in early June and has since garnered steady social media support as fans eagerly awaited news of the show’s renewal. Just a few days ago, Steele announced Impasse: paranormal park would get another season on Netflix. Like season 1, Dead end Season 2 will consist of 10 episodes. Attached to this announcement were also new images from Season 2, hinting at some of Barney and Norma’s upcoming adventures.

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Along with promoting on social media, Steele used Splatoon 3 on the Nintendo Switch to promote Impasse: paranormal park season 2. Steele shared a sketch of the Dead end characters with the release date of season 2: October 13. Several fans stumbled across Steele’s promotion while playing the Nintendo game, and for some, this amusing announcement was how they found out that the Netflix cartoon had been renewed for Season 2.

Netflix has had notable marketing issues in the past, with many movies and shows often receiving very little promotion outside of the streaming platform. Impasse: paranormal park received similar treatment, with much of its popularity coming from word of mouth as fans rave about the show online. This is all the more apparent as the official Season 2 announcement is on Steele’s social media, but doesn’t appear to be on Netflix. Although using Splaton 3growing social features are a fun and innovative way to spread awareness, it’s unfortunate that Impasse: paranormal park did not get more promotion from the platform that hosts it.

Source: Hamish Steele

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