From cotton trader’s dream to empire, new book chronicles Ambuja Cement’s rise – ThePrint


New Delhi: The beginnings of one of India’s greatest cement empires were spurred on by the ‘invisible hand of fate’, a new book chronicling the story of Ambuja Cement reveals.

The book, “The Ambuja Story: How a Group of Ordinary Men Created an Extraordinary Business”, was written by Narotam Sekhsaria, Chairman of Ambuja Cements Ltd, who said he set out to write this autobiography “after much persuasion” from family and friends. .

Published by HarperCollins India, the book will be released on January 29 on SoftCover, the company of ThePrint to launch a selection of non-fiction books.

The prologue sets the tone for how Ambuja Cements was born out of Sekhsaria’s dream of becoming an “industrialist”, when he was a cotton trader and knew little about the cement industry.

What started as a plan to open a cement factory in Uttar Pradesh led to the opening of doors in another direction – Gujarat – all thanks to coincidence.

“I felt it was a good time to tell how a handful of colleagues and I built a wonderful business that everyone knows as Ambuja Cement. This book is also a story of the ups and downs of entrepreneurship in India, spanning several decades. Above all, it is a chronicle of the virtues of self-confidence and confidence in building an institution – the confidence of my colleagues in me and in my vision; and my faith in their ability to deliver on that vision,” said Sekhsaria, who led the company for decades, of her experience writing the book.

The book drew praise from Sekhsaria’s contemporaries. Uday Kotak, Managing Director and CEO of Kotak Mahindra Bank, called the book “fascinating, representing the ancient spirit of joint Marwari and Gujarati family tradition transforming into modern business leadership”.

Sachin Sharma, Editor-in-Chief of HarperCollins India, called the book a “case study” for startup builders, adding, “The Ambuja story is a celebration of entrepreneurship, and we are delighted to publish this exceptional book.”

In addition to chairing Ambuja Cements, Sekhsaria is also the chairman of ACC Limited and the Ambuja Cements Foundation. He also manages the Narotam Sekhsaria Foundation, a leading philanthropic funding agency.

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