A young entrepreneur turns a love of books into an educational movement


A young Philadelphia entrepreneur has turned the idea of ​​a wristband business into an educational venture that encourages children and teens to read more.

Brandyn Ross started “Brandyn Basketball Bracelets” at the age of 9 after his church pastor inspired him to find something he was passionate about.

Brandyn loved basketball and always wore bracelets, so he naturally combined the two to create stylish bracelets adorned with beads and small basketballs.

The bracelets were a hit, but Brandyn said he wanted to use the proceeds to find purpose for his business.

He had the idea to buy books for barbershops and beauty salons when he noticed that there was nothing to read during his weekly haircuts.

“I needed a purpose for my business, so I just thought of putting books in barbershops and beauty salons for kids to read in Philadelphia,” Brandyn told Good Day. Philadelphia.

The Rosses used 10% of the proceeds from the bracelet to buy books for Philadelphia barbershops and have since dubbed the movement “Studying Never Stops.”

“One day he was reading a book under the hair dryer while waiting for his hair to dry and that’s when he came up with ‘Studying Never Stops’,” Brandi said.


Brandyn asked her mother to place the mantra on a shirt and, like basketball wristbands, it generated a lot of interest from potential buyers.

The slogan is available to be promoted on hoodies, mugs, hats and socks. Brandyn said the merchandise can be purchased online or at the Cherry Hill Mall.

The Ross’s hope to take the Philadelphia-born brand to the national level to encourage more reading among the nation’s youth.

“That’s one of our goals, to make Studying Never Stops grow across the country,” Brandi said. “It’s for everyone, everyone can relate to it.”



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